FIFA 21 x Tristan Eaton x Strassenkicker Base
As the Creative Director and Producer for my second collaboration with EA Sports, I had the incredible opportunity to lead a project that seamlessly merged the worlds of gaming, sports, art, and community engagement. Our goal was to promote the highly-anticipated release of FIFA 21 while also celebrating the opening of football legend Lukas Podolski's "Strassenkicker Base" in Cologne, Germany.
Execution: Our first step was to bring in renowned artist Tristan Eaton, a fan favorite from our previous collaboration, to create a design that embodied the spirit of football, FIFA, and Lukas Podolski's legacy. Once the design was finalized, we assembled a team of skilled artists to painstakingly bring it to life on the pitch.
Documentation and Social Media Plan:Throughout the entire process, we documented every step, from the initial design to the final sealant application. This comprehensive documentation was the backbone of our extensive social media plan. We leveraged the reach of all parties involved, including Audax, EA Sports, Lukas Podolski, and Tristan Eaton, to create a social media strategy that would engage fans, gamers, and sports enthusiasts alike.
Integration with FIFA 21:To take the project to the next level, we collaborated closely with EA Sports to digitally transfer Tristan Eaton's mural design onto a playable kit (uniform) within the new FIFA 21 game. This integration added an exciting layer to the campaign, bridging the virtual and real worlds of football and art.
Results:The combined efforts of our social media plan, the innovative mural sealing technique, and the integration with FIFA 21 resulted in unprecedented engagement. The project garnered a massive reach, attracting many eyes to the undertaking, and generated considerable buzz around the release of FIFA 21 and the opening of Lukas Podolski's Strassenkicker Base.
This collaboration celebrated the intersection of art, gaming, and sports and underscored our commitment to pushing creative boundaries and delivering unique and memorable experiences to fans and communities. The project demonstrated the power of synergy across different industries, ultimately creating something more significant than the sum of its parts.
The evolution of a design comes to life through my direct input. The visual above showcases the dynamic process, highlighting how my expertise and vision guided every element, culminating in a harmonious, captivating result that captures the essence of the project's creative journey.